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Our Story
How it all started

2023 - MAR
The Beginning
We left our football academy with no plan. Lost, but hungry. One phone call sparked an idea, which turned into action.
Bought our first thobes, posted them on Snapchat, and started selling them in London train stations.
No logo. No website. Just hustle, du’a, and tawakkul.

2024 - JAN
The Test
Our early suppliers scammed us and cut contacts with us. Leaving us hopeless...
But we didn't give up. We flew to Morocco. Met new manufacturers in person.
We rebuilt from the ground up — learning the fabrics, the heritage, and the process for ourselves.
What doesn't break you, makes you stronger.

2025 - NOW
The Legacy
We didn’t take shortcuts. No haram marketing. No dropshipping. No compromise.
After 2 years, we've worked with influencers across the world, built strong relationships and sold out tens of drops.
From the heart of Morocco to London.
This isn’t just fashion. It’s legacy in motion.

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