Jawhara Jewel
Bright as treasure, subtle as tradition. Each striped Jawhara in this collection is a gem of craftsmanship—handwoven lines that catch the light like facets on a jewel. Inspired by Moroccan souks and palace mosaics, these pieces drape with quiet splendor, elevating every moment into something precious.
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Linen Luxe
Effortless elegance in every thread — Linen Luxe is our homage to Morocco’s timeless artistry. Woven from the finest, breathable linen and hand-finished by Marrakesh artisans, each thobe in this collection drapes with natural ease and refined simplicity. Light on the skin yet rich in heritage, these pieces capture the calm of sunlit courtyards and the spirit of desert winds.
Where luxury meets everyday comfort.
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Marrakesh Threads
Marrakesh Threads is our tribute to heritage and elegance — a collection born in the heart of Marrakesh, where every thobe is sourced and crafted with intention.
This isn’t just a garment; it’s a statement in subtle luxury.
Clean in silhouette, rich in material, and grounded in story — each piece reflects the soul of the Moroccan souk: unique, elegant, and modest.
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Souk Signature
Where heritage meets craftsmanship.
Souk Signature showcases our finest Moroccan gabardine Gandouras—each cut from dense, luxurious fabric and tailored to perfection. Renowned for their impeccable drape and refined detailing, these pieces elevate tradition into an art form. Wear the legacy.
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The Classic Whites
Our most refined daily thobes — where Saudi structure meets Emirati flow.
Tailored for men who move with purpose, each piece blends tradition, precision, and quiet confidence.
From crisp collared thobes to flowing Kandoras, this collection is built as the foundation of every wardrobe.
Minimal by design. Elevated by detail. Rooted in heritage.
